| CAREER RELATED TIPS |
Bryan Thorby
Publisher
webmaster@career-related.com
http://career-related.com |
| Date: March 30, 2005 |
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| In This Issue: |
| Thoughts of the Day |
Article : Your Job Search Is A Marketing Campaign
by Kevin Donlin |
Article : Finding A New Job Quickly
by Arthur Cooper |
Article : Get Inspired About Your Career
by Richard Hanes |
| Disclaimer & Privacy Statement |
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| Hi there, |
After months and months of reading about weblogs or "Blogs" I
have eventually set one up on the website and will post the
newsletter there as well. When I can find the time I'll be
adding other blogs as a resource. Blogs enable you to give
feedback, comments and opinions on what is posted. I'm still
playing around with things to see how it all works.
Here is the blog center http://career-related.com/blog |
If you have any thoughts as to what you would like to see
please let me know. |
Lets talk a bit about job interviews today.
When preparing for your interview, you need to be ready to
discuss your accomplishments. Surprisingly, many people are
reluctant to talk about their accomplishments. But this is
exactly what the interviewer wants to hear from you. |
So in preparation you need to look at your accomplishments
and practice how you will explain them to the interviewer
in a clear and logical manner. |
Remember, the whole point of an interview is to sell yourself
to the interviewer. He/She needs to know that you are the
right person for the position, so some practice beforehand
will make you appear more confident and articulate. |
Also put some thought and practice into answering that
dreaded question "Tell me about your weaknesses". Turn the
response into something positive. |
| All the best |
| Bryan |
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| Thoughts of the Day |
"It doesn't matter which side of the fence you get off on
sometimes. What matters most is getting off. You cannot
make progress without making decisions."
-- Jim Rohn |
"It is not your part to guide or supervise the creative process.
All you have to do with that is to retain your vision, stick to
your purpose, and maintain your faith and gratitude."
-- Wallace D. Wattles |
| Article |
Your Job Search Is A Marketing Campaign (Part 2)
(c) copyright by Kevin Donlin |
Here's a continuation of my article a few months back on how
the successful job search is really just a personal marketing
campaign. |
To recap, the same marketing techniques that have sell billions
of dollars worth of products and services on TV, in print and
via direct mail can also help you find a job. |
All you have to do is look at the advertisements you see with
an eye toward borrowing their best ideas for your job search. |
Here are three ways to do that, and get hired faster by
emulating successful marketing. |
1) Define Your Target Market
Smart marketers don't try to sell to everyone. Instead, they
clearly define their ideal prospects in terms of age, income,
hobbies, etc. Then, they create advertisements that appeal to
them directly. |
Example: McDonald's wants to be the #1 choice for children, so
they target them by advertising Happy Meals with toys based on
popular movies. Result? Kid sees toy on TV, kid pesters parent,
parent takes kid to McDonald's. |
| You can do the same with your job search. |
Define, in as much detail as possible, the kind of work you
want to do and the company you want to do it for. Then write
your resumes and cover letters to appeal to that target market.
Speak the language and say what they want to hear. Leave
everything else out. |
Focusing on a "target market" this way will bring immediate
clarity to your search for the perfect job. And it will give
you an edge over approximately 80% of other job seekers, who
really have no specific idea of what they're looking for. |
2) Develop a USP
A USP, which stands for unique selling proposition, is at the
heart of all successful marketing. Any business that can't
answer the question, "What can I get from you that I can't get
from your competition?" won't be in business for long. |
FedEx ("When it absolutely, positively has to be there
overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30
minutes, or it's free"), and Avis ("We try harder") all built
billion-dollar businesses on a good USP. |
To develop your USP, answer this simple question: "Why should
I hire you and not the other guy?" |
Simple, yes. Easy, no. But you absolutely, positively can NOT
expect busy employers to figure out your unique value. You must
do that thinking for them. |
Avoid trite claims like, "I'm hard-working and trustworthy."
That's not unique. (And it could also describe a good hunting
dog.) |
Instead, focus on your unique combination of skills, knowledge
and experience. |
Example USP: "With five years of helpdesk experience supporting
400 users on three sites, I've seen and solved just about every
problem imaginable. In college, I completed officer's training
as an ROTC student while earning my MIS degree. This gives me a
broader range of technical, leadership and problem-solving
skills than typical applicants." |
Here's a fill-in-the-blank statement for you to complete. When
you do, you'll have your USP -- |
"Because of my ________, I can do ________ for you better than
typical applicants." |
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects
at least 7 times before they will buy. Why? Mainly because
people are busy, and easily distracted by the hundreds of
marketing messages they get every day. |
| It's the same in your job search. |
Employers are easily distracted by hundreds of resumes and may
lose sight of yours. Or they may not understand your true value
the first time you contact them. By reaching out and touching
employers at least 7 times (unless they tell you to go away),
you demonstrate the following: |
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them. |
As a result, you'll gain an edge over other candidates who sit
back and wait for the phone to ring. |
Warning: do not contact employers seven days in a row (that's
stalking), or send them the same follow-up letter seven times
(that's lazy). |
Instead, give employers one more reason to hire you with each
email, fax, letter or phone call. Examples: you could share a
new bit of market research, or a proposed solution to a problem
they're having. Be creative and prove you can do the job with
each contact. |
| Now, go out and make your own luck! |
Kevin Donlin is President of Guaranteed Resumes.
Since 1996, he and his team have provided resumes, cover
letters and online job-search assistance to clients in all
50 states and 23 countries. Kevin has been interviewed by
USA Today, CBS MarketWatch, The Wall Street Journal's
National Business Employment Weekly, CBS Radio, and many
others. |
For more information, click HERE
http://career-related.com/apm/gresumes.htm |
| Article |
| Finding A New Job Quickly |
| by Arthur Cooper |
Article:
Finding A New Job Quickly. by Arthur Cooper (c) Copyright 2005
http://www.arthurcooper.com |
Today’s working environment is unpredictable. Economic downturns
can arrive at any moment. Redundancy can swiftly follow. No-one
is fully immune, and severance payoffs do not last for ever. |
If you found yourself in that situation tomorrow could you cope?
If you had to find yourself another job quickly in order to pay
the bills, could you do it? |
| Here are the steps to follow. |
1.Identify Your Skills 2.Analyse Your List 3.Identify The Job
Sources 4.Take Action |
| 1.Identify Your Skills |
Think hard about what you are good at, and about what you enjoy.
Since you usually enjoy what you do well, the two are often the
same. Think back over your career to date and dig deep into the
experiences you have had and the skills you have acquired. |
List them all on paper. Leave nothing out. Be as objective and
honest as you can. Don’t put something down just because you
think it is what you need in today’s employment market place.
Only put it down if it is a skill that you have here and now.
Don’t forget, you are looking here at how to get a job quickly.
You are not planning your long term training needs. |
Think in terms of three main divisions of skill and divide up
your list accordingly. |
| Firstly there are physical skills. |
These are skills of aptitude, of working with your hands,
manipulative skills, mechanical skills. These are skills
required in a wide range of manual and hands-on jobs. Sometimes
these skills have been acquired by way of a hobby rather than
paid employment, but a hobby that can at some stage become the
grounding for a new career doing something that you really
enjoy. Don’t ignore these leisure-acquired skills. |
| Secondly there are knowledge based skills. |
These are academic skills gained by formal study. These are
skills gained as a result of book learning and training courses.
These are specific technical skills related to a particular
function. This is specialist knowledge absorbed as a result of
working in a particular industry. |
| Thirdly there are people skills. |
These are the team skills, the relational skills, the ability to
get on with and work with other people. These are the skills of
management. The skills of leading a team, the skills of winning
arguments and convincing others. |
| 2.Analyse Your List. |
Now look at your list. See where you strengths lie. Think what
you would like to do using those strengths. Decide on the job
you would like using those strengths. |
Be honest. Once again you must remember that your objective is
to get another job in the shortest possible delay. Don’t base
your hopes on skills you would like to have. Plan on using what
you already have. |
If your main skills are manual, base your plans on this. If you
are more suited to a technical analytical job, go in this
direction. If your aptitudes lie towards managing people and
getting the best from a team, steer yourself that way. Play to
your strengths. |
| 3.Identify the sources |
The easiest way to find jobs these days is on the internet. Just
enter ‘job site’ or ‘employment agency’ or ‘job search’ into
your search engine and see what you get. Your problem will be
restricting the results to a manageable size. Limit your
research by country or city or industry as appropriate in order
to cut it down. |
If you have a particular company in mind look on its web site if
it has one. Companies often advertise vacancies there. |
Look too at the principal newspapers of the geographic region in
which you are looking. Again this could be country or it could
be city. They can be a good source. |
| Finally there are your local agencies at which you can enrol. |
| 4.Take Action. |
| This is when it all comes together. |
Put your CV onto as many online jobsites as you can. It will be
found by potential employers who will then come to you. This
puts your name and qualifications up before a large number of
employers quickly and easily. |
Search the sites and newspapers and apply to as many job offers
as meet your criteria. Adapt your CV to suit each application
emphasising the particular skills and experience requested. Play
the numbers game. If it looks suitable apply. (But don’t waste
your time on jobs that don’t fit your qualities). |
Don’t be afraid to send out speculative letters to companies you
like. You can often strike lucky, and your application is more
likely to be seen when writing in this way. |
Above all, keep going. Don’t give up. By knowing exactly what
you are looking for and targeting your applications you stand a
good chance of success. |
| In conclusion. |
If you have not yet been forced to look for a new job it would
not do you any harm to carry out the exercise of examining your
skills. You will at least be forearmed should the need arise. |
If you have lost your previous job, try to look on your
situation as an opportunity rather than a disaster. This could
be your chance to set out again in the direction you really want
to go instead of carrying on indefinitely stuck in the rut into
which you previously fell more by accident than design. |
About the author:
Arthur Cooper is a consultant, writer and publisher. For his
mini-course ‘How To Get The Job You Want’, go to:
http://www.barrel-publishing.com/how_to_get_the_job_you_want.shtml |
| Article |
| Get Inspired About Your Career |
| by Richard Hanes |
Do you linger in bed long after your alarm goes off on work
mornings? Do you dread Sunday nights because they lead to Monday
mornings? Do you watch the clock and wonder if the day will ever
end? Do you look outside your workplace and ask, "Is there more
to life than just this job?" |
If you suffer from any of these symptoms, it is time for you to
create a new career! In her CD book, Advanced Energy Anatomy,
Carolyn Myss, Ph.D. lays out a seven-step process for bringing
an idea to physical creation. Here’s that seven-step process
applied to creating a new career inspiration. |
1. Get Inspired. Inspiration comes from the Latin words that
mean, "to breathe in". To infuse your career creation with life,
passion, and excitement, ask yourself, |
·What would I do if money were not an object? ·What did I love
to do as a child but left behind? ·What activity do I do so
intently that I don’t notice time passing? ·Am I interested in
turning down the road not taken at a past career fork in the
road? |
Dig deeply, don’t censor your answers and write each inspiration
on a separate piece of paper. |
2. What Do You Think? Run each of your inspirations through your
head! Ask, |
·Can I see myself doing this? ·Does it make sense? ·Do I think I
can do it? ·Am I willing to think about it? |
Be honest in answering these questions, and record your answers
on each idea’s page. Rule out the inspirations that don’t
survive here. |
3. What About Your Will? Run each of the surviving ideas through
your will! Your will houses your mental capabilities for
choosing, intending, wishing and desiring. Ask yourself, |
·Will I be able to do this? ·Am I able to communicate it? ·Am I
able to make the right choices and decisions to do this? |
Again, write down your answers for each idea. Narrow your list
of ideas once more to the ones you believe you’ll be able to do,
communicate or make the right choices for. |
4. What Do You Feel? Run your survivors through your heart! Ask
yourself, |
·How do I feel about this? ·Does it feel right to me? ·Can I
follow my heart on these inspirations? |
Write the answers to these questions for each idea; rule out the
ones your heart isn’t into. |
Here’s where the going gets tough. The first four steps are
energetic. They’re ephemeral, they don’t affect your physical
life, and they’re cheap and easy. The next three steps involve
assessing your surviving career ideas in the physical world. |
5. What Will Others Think? Run your surviving inspirations
through your self-esteem. Ask yourself, |
·Can I endure criticism for this choice? ·Will others think I’m
foolish? ·What if others laugh at me? |
Write your answers for each of the surviving ideas and go to the
next step. |
6. Can I Afford It? Run your surviving inspirations through your
financial life. Ask yourself, |
·What will it cost to change? ·Can I live on what I could make
in this new career? ·Can I learn to live with less? |
| Record your answers and go to the next step. |
7. Am I Willing to Deal With My Fears? What, you have no career
ideas or inspirations that survived? Congratulations, you have
met your fears! |
| Relax, you’re not alone! |
It’s important that your mind, will and heart are all aligned,
or you’ll run into problems. Careers your mind likes but your
heart doesn’t will be short-lived. Careers your heart might like
don’t even get consideration if your mind allows its fears to
stop you dead in your tracks. Your will doesn’t have clear
direction if your head and heart aren’t aligned. |
Run each of your inspirations through your mind, will and heart.
Release those inspirations that don’t have energy in all three
of your mind, will and heart. You won’t have enough energy to
try them effectively. Hold onto the inspirations for which your
mind, will and heart are aligned. |
| Run those inspirations through your self-esteem. Ask yourself, |
·Do I have the guts to pull off this career change, even if
others disapprove? ·Can I grow up and not need others approval
to change? ·Am I willing to change my social group to pursue
this new career? |
Now that you’re feeling bold and independent, run the ideas that
survived through your financial screen again. Weigh your desire
for a career that satisfies you with your need to remain
unchanged economically. Ask yourself these tough questions: |
·What economic changes must I make in order for this career to
be feasible? ·Would living more simply (read: less expensively)
feel better if I felt better about my career? ·What expenses
that help me cope with my current career won’t be necessary if I
change? ·What’s more important -- feeling good about myself or
having things? |
| Finally, take the hardy career inspirations that remain and ask, |
·Can I see myself putting this inspiration into practice? ·Am I
ready to birth this career inspiration into the world? ·Am I
ready to share the energy of my career idea with the world? |
Shake the tree of your fertile imagination and see what career
inspiration falls from it. Some ideas are ripe for picking;
others need a bit more time on the tree to ripen. Hold onto
those inspirations that didn’t survive you’ll want to review
them when you change careers next time! |
| Copyright 2005, Fruition Coaching, All Rights Reserved. |
About the author:
Rick Hanes is a life and career coach, writer, outdoorsman,
gardener and tireless advocate for living life with purpose and
passion. He founded Fruition Coaching in 2004 to lead the fight
against leading lives of quiet desperation. Check his website at
http://www.fruitioncoaching.com to contact him about rekindling
the fire of your life! |
| Disclaimer and Privacy Statement |
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within the |
| Career Related Tips newsletter |
And, although all of the articles have been selected for
their content, the publishing of such articles within
this newsletter does NOT constitute a recommendation of
the products or services mentioned or advertised within
those articles. |
Be responsible! Always do your own Due Diligence before
responding to any offer. |
I respect the privacy of my readers.
I will NEVER supply or sell your personal
information to any Third Party! |
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webmaster@career-related.com |
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